E-harmony is pretty Christian, so my theory is that a lot of the dudes who find sweet hometown honeys on that site are closeted gay men who don't think God will love them if they get down with the brotherhood.
Boys, God loves you either way! Believe me!
Anyway, I hope I'm wrong, but that's my nagging suspicion every time one of those commercials comes on. Check it out. See if your gaydar goes off like mine does.