Proctor & Gamble's Offensive Ad Campaign For "Secret"
Secret anti-perspirant (a crappy product in the first place) has a new ad campaign that I just saw in "Lucky" magazine.
Let me share the misogynist magic with you:
The copy reads,
"Strong enough to share your SECRET?"
Then, under a photo of a smiling, young, pretty African American woman with a big 'fro:
"MY SECRET - I think your boyfriend's an idiot" -- Christa, friend
Next to that photo, another pretty young African-American woman, smirking:
"MY SECRET - We're engaged" -- Misa, friend
The next page shows three gorgeous Indian women, all smiling or laughing. From left to right, the copy reads,
"MY SECRET - I'm moving in with my boyfriend next week." - Nisha, daughter
"MY SECRET - I have a favorite child." - Mira, mother
"MY SECRET - Your cat didn't run away. I let it out." - Aruna, daughter
Are you getting sick yet? The side of each page, by the way, reads "CELEBRATING 50 YEARS OF STRONG WOMEN"
But the fun's not over yet.
A third page features a pretty blonde girl wearing a diaphanous white top and a heart locket. "MY SECRET - When we were kids, I took your pink sweater, dyed it red and gave it back to you as a gift." - Emma, sister
Next to her is a laughing brunette, also wearing diaphanous white garments. Her text reads, "MY SECRET - When I was seven, I broke your necklac and let our other sister take the blame." -- Frida, sister
Isn't that a delight?
So according to this ad campaign, women's deepest secrets are that they're duplicitous, betraying bitches who don't tell their friends the truth, that they love one child better than the other, and that they habitually destroy one another's property and let someone else take the blame.
Wow, that's a really moving tribute to fifty years of STRONG WOMEN, Proctor & Gamble. I wonder what 100 years of STRONG WOMEN would look like. Matricide and grand theft, maybe? As a STRONG WOMAN myself, I can't wait to see.
Meanwhile, I won't be letting your lame product anywhere near my pits.
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