Sunday, January 01, 2006

Commercials We Hate, 2006 Edition

Have you seen the ad for this product?

http://get.ampd.com/
On the commercial that played about ten times already tonight on VH1 (I'm indulging in "I Love the 90's"),
a blonde guy of indeterminate European origin rides a city bus. He's got a little gadget in his hand. He says to two men in the back of the bus, "You two: fight." And a young black guy and an old white man start to mix it up.

He turns next to a cool-looking dark-skinned dude and says, "Turn up the music," and the guy docilely obeys by cranking up his boom box.

Next, the man turns to a young African-American woman. "Shake your junk," he commands, and she obligingly turns, grabs the bus pole, and shakes a juicy posterior.

The man looks satisfied and the tag line reads, "Entertain yourself."

I wrote to the company telling them what I thought of their concept of "entertainment." My God. How patently offensive, racist, sexist and despicable.

I'm also not impressed by the Temperpedic bed ads, but just for silly reasons: why do they think I care that their bed is endorsed by NASA, or whatever? They don't even have GRAVITY in space, so I don't think astronauts have the best sense of what kind of mattress I might like best here on planet Earth. Cheez.

2 Comments:

Blogger LaReinaCobre said...

I never ceased to be amazed by commercials. I found that watching tv very little causes my wonder to reach child-like proportions. Fascinating.

21:35  
Blogger Kim said...

I have the same experience -- I watch so little tv that when I do the ads are all completely new, and completely amazing. Stupid and manipulative and promulgating bad values, but new and amazing....

It's the values that are interesting -- they are sooooooo bad, so NOT "family values" or religious values -- why aren't the RR attacking the whole commercial shtick? Because they don't really have good values.... So, what are we doing against these bad values? I hope those of you with children are continually pointing out how manipulative and (bad)value-laden commercials are.

16:32  

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